Do you ever wonder what goes into deciding the name of a shop or an establishment? Some take the easy way out and name their shops after their own names, like Versace, Gucci, Tag Heuer or McDonald’s. Then there are others who take the trouble to think it through and come up with classics like Burger King, T.G.I.Friday’s and Target, to name a few. These names virtually roll off our tongues and is incredibly easy to remember.
Lately I’ve noticed many new shops in the shopping malls with quaint names. Names that perhaps convey an underlying message, yet is subliminal enough to arouse the curiosity of the general passerby. Like this shop, for example. It is called SHINS, but I doubt it sells anything close to shin protection or shin beautification.
In fact, if I am not wrong, this shop sells beauty products and makeup. Could the name of the shop been intended to be SKINS instead? Hmmmm…that actually sounds gross, because then it will sound as if they are selling skins! Could it have been SHINE? Either way, it doesn’t make any sense to me…
Oooh, and what about this one?