Lately, there has been a surge in the number and variety of tags or memes being passed around the blogosphere. I too, have been on the receiving end of some of these tags, and even as we speak, I have several pending ones staring at me from my to-do list.
These tags are purely entertaining in nature but underneath the workings of each, is an attempt to boost a website’s link popularity. I am convinced that each completed tag contributes towards link building in an exponential manner, especially if the post contains a deeper link within it. I find it interesting to note how these tags work, if you really think about it.
Well, tags are not the only manner a blog or website can have its popularity boosted. Many sites nowadays utilize natural search engine optimization tools to ensure their sites are listed at least in the first page of a search query when a search portal is used. When this happens, it is a no-brainer that chances of people clicking on your link and visiting your site is much higher, resulting in, of course, a more popular blog.
However, I still maintain that a site consisting of only good search-engine-optimized terms is meaningless unless the contents of the site appeal to the readers at large. So a balanced of content and popular topics is essential to maintain an interested audience, yes?