I’m sure most of us would have already viewed the supposedly controversial commercial aired on 8TV, presumably to encourage good behaviour and tolerance during the Muslim Holy month of Ramadhan. Although much has been said about the commercial being a blatant act at provoking and humiliating the “Chinese”, I have mixed feelings about this.
Here’s what I saw in that commercial:
In the ad, I saw a Malaysian girl, walking in the Pasar Ramadhan and acting in a childish manner; being obnoxious, rude, loud and greedy. Then we were shown that this is NOT the right way to act, instead we should all be polite and considerate to our friends and others around us. The following scene then depicted that same girl acting the way we are all encouraged to act.
Now what’s wrong with that? Isn’t that how we were brought up to behave? After all, the ad did show a comparison between what is good and what is bad.
Come on guys, you’re saying the advert is poking fun at a CHINESE? Isn’t that already a RACIST remark to begin with? Not once in the ad did the girl in mention announce, “Look, I’m a Chinese! I am rude and ignorant of the feelings of others!” How then can we conclude that she is a Chinese? Or Malaysian Chinese for that matter? She could very well be of mixed parentage, if we want to take it to that.
We are all Malaysians here, and yes, the commercial chose someone “with fair skin” to play the part, but that does not necessarily mean there is anything wrong with that. To me, the commercial is laughable, but well, just take it all with a pinch of salt. It is akin to a commercial in the cinema where a cinemagoer acts rudely by speaking loudly on the phone and everyone else asks him/her to be quiet and be considerate to others. Nobody said anything about such an ad, now, did they? What is difference then?
However, as for the segment where we are forewarned NOT to wear tight and revealing clothes, I feel that THAT is a rather sexist portrayal. Yes, we should all dress decently at all times and appropriately for the occasion, but there is no reason to explicitly indicate that WOMEN are to NOT dress sexily. Heck, even clothes that aren’t tight can be revealing too, if you know what I mean. Yes, indeed a simple message to “Dress in an appropriate manner” would be a much better option. After all, when we go to the beach, we can’t possibly be all covered up now, can we? A better alternative to the version in the said commercial would be perhaps to have that girl walk with a guy friend who is dressed in singlet and shorts and THEN advise viewers that that is inappropriate dress code.
In conclusion, my take on this ad is that it is a silly one at most. It’s trying to get a simple message across but because of misrepresentation and misunderstanding, it has offended some people who have misconstrued it as a racist slur. It’s a shame really, and I am not backing the TV station up, but all I am saying is if Malaysians still think of this commercial as a form of racial polarization, then these people aren’t ready to be Malaysians yet.
By the way, the video clip of the said commercial has been removed from YouTube following 8TV’s apology.













Little Miracles
Our Journey of Love