Come and Join the Ecosphere!

What would you do if you had 7 million bucks?  Now, that’s a *problem* everyone would like to deal with…. me included.  If I got my hands on that, some of it will go to charity, some into my savings, a huge chunk for my family’s benefit and of course, some will certainly be allocated for retail therapy.  Hey, I’m a shopaholic after all!

PayPerPost has recently received its second round of 7 million bucks in funding and are wondering how they can best utilize this moolah for their blog outreach program.  One thing I can say is that PPP did the smart thing by launching the Lucky 7s promotion all this week.  This program will undoubtedly lure posties, advertisers and basically everyone in the community marketplace into the PPP Ecosphere in the blink of an eye.  With that kind of money, they can have promotions like these every month.  I’m sure all posties would be grinning ear to ear.  Better yet, posties with good tack ratings can even be rewarded in cash or by simply creating special high-paying opportunities for them, which they do not need to rush and grab. *hopeful*

Now if you’ll excuse me, I need to go and wait for that elusive $700 opportunity…. *poises finger on Refresh button and prays it comes my way*

Press Release:

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company’s Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

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2 Responses to Come and Join the Ecosphere!

  1. rinnah says:

    More money! I have been rather lazy in blogging lately… still on my ‘hiatus’. *grin* But this just might tempt me out again…

    The Giddy Tiger says: Apparently your hiatus does not include commenting! We miss you!

  2. michelle says:

    The 700 is out but taken….:P

    The Giddy Tiger says: So I don’t have to forgo my beauty sleep tonight! Hehe.

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